Sparsh Masala/Dashboard
Good morning, Rajesh 🌶️
Your entire spice operation — from Byadgi chilli procurement to omnichannel orders — in one command center. Here's what needs your attention today.
18.4%
Revenue — This Month
₹24.7L
34
Open Orders (all channels)
128
3 low
Finished-Goods SKUs In Stock
47
6 live
Batches In Production
6
Revenue & Production Output
Last 8 weeks · ₹ lakhs vs. kg produced
Revenue (₹L)
Output (kg)
▲ Diwali gifting demand climbing
Sales by Channel
This month · omnichannel
D2C Website44%
Amazon India29%
BigBasket18%
Hotels / Catering (B2B)9%
Needs Your Attention
Smart alerts across the operation
Byadgi chilli stock covers only 6 days at current blend rate
Sambar Powder & Puliogare batches scheduled this week will consume 340 kg. Auto-draft PO to Hubli Spice Traders is ready to send.
Batch #BR-2291 (Chicken Kabab Masala) passed QC — ready to release
Moisture 6.2%, no preservatives, lab-cleared. Releasing adds 220 units of finished goods to sellable stock.
Live Activity
Amazon order #402-88 — 6× Sambar Powder 500g
2 min ago
Batch #BR-2291 cleared quality control
18 min ago
Shipment #SH-771 dispatched to Bengaluru hub
41 min ago
Grand Mysore Hotel placed a B2B repeat order (18 kg)
1 hr ago
GRN posted: 500 kg whole coriander received
2 hr ago
Procurement & Sourcing
Source authentic raw spices — sun-dried Byadgi chillies, whole coriander, cumin — at the right price and time. Track suppliers, purchase orders, and never let a signature ingredient run dry.
Open Purchase Orders
9
₹6.2L committed spend
Avg. Byadgi Chilli Rate
₹312/kg
▼ 4% vs. last month
On-time Supplier Rate
94%
Across 11 vendors
Items Below Reorder Point
4
Auto-drafts ready
Active Purchase Orders
Live status from raise → receive
| PO / Supplier | Material | Qty | Value | Status |
|---|---|---|---|---|
#PO-5521 Hubli Spice Traders | Byadgi Chilli (sun-dried) | 400 kg | ₹1,24,800 | In transit |
#PO-5519 Gadag Coriander Co. | Whole Coriander Seed | 500 kg | ₹92,000 | Received |
#PO-5518 Chikmagalur Estates | Black Pepper | 120 kg | ₹78,000 | Confirmed |
#PO-5515 Salem Cumin Mandi | Cumin Seed | 200 kg | ₹58,000 | Partial GRN |
#PO-5510 Kerala Turmeric FPO | Turmeric Fingers | 300 kg | ₹42,000 | Draft |
AI Reorder Suggestions
Based on production plan + lead times
🌶️ Byadgi ChilliUrgent
6 days of cover left. Suggest ordering 400 kg from Hubli Spice Traders (best rate, 94% on-time).
🟡 Turmeric FingersSoon
11 days of cover. Suggest 300 kg from Kerala Turmeric FPO.
⚫ Black PepperSoon
14 days of cover. Rate trending up — lock in now.
Inventory & Batch Tracking
One truth for every gram — raw materials and finished goods, tracked by batch and lot with expiry dates. Full farm-to-shelf traceability for a preservative-free brand.
Total Stock Value
₹41.3L
Raw ₹18.6L · Finished ₹22.7L
Raw Material SKUs
32
Whole spices & ingredients
Finished SKUs
47
Veg, Non-veg, Snacks, Gifts
Nearing Expiry (90d)
2
FEFO flags active
Finished Goods — Live Stock
Batch & lot level · FEFO ordering
VVegNNon-VegSSnacks
| Product | Batch / Lot | In Stock | Reorder At | Expiry | Health |
|---|---|---|---|---|---|
🍛 Sambar Powder 500g Veg Masala | BR-2288 | 312 u | 80 u | Mar 2027 | |
🍚 Biryani Pulav Masala Veg Masala | BR-2280 | 54 u | 70 u | Feb 2027 | |
🐔 Chicken Kabab Masala Non-Veg Masala | BR-2291 | 220 u | 60 u | Apr 2027 | |
🥜 Masala Peanuts 150g Snacks · ₹80 | SN-1140 | 18 u | 40 u | Nov 2026 | |
🌀 Benne Murukku 200g Snacks · ₹70 | SN-1138 | 96 u | 40 u | Dec 2026 | |
🎁 Festive Gift Basket Baskets · ₹590 | GB-330 | 41 u | 25 u | — |
Production & Blending
Turn whole spices into signature blends with recipe-controlled batches. Every batch pulls exact quantities per formula, tracks yield, and stamps a traceable batch code — consistency in every pack.
Batch #BR-2293 · Sambar Powder
Live production stage · 120 kg target · started 08:15
Ingredient Issue
Roasting
Grinding & Blending
Quality Check
Pack & Stock
Recipe / Bill of Materials — Sambar Powder
Per 120 kg batch · auto-scaled from master formula
| Ingredient | Per Batch | Issued From | Line Cost |
|---|---|---|---|
| Byadgi Chilli (roasted) | 42 kg | Lot RM-8841 | ₹13,100 |
| Coriander Seed | 34 kg | Lot RM-8830 | ₹6,256 |
| Toor Dal | 18 kg | Lot RM-8812 | ₹2,340 |
| Cumin, Pepper, Methi | 16 kg | Multiple | ₹3,980 |
| Curry Leaf, Asafoetida | 10 kg | Lot RM-8805 | ₹1,900 |
Today's Batch Queue
BR-2293Blending
Sambar Powder · 120 kgBR-2294Roasting
Puliogare Powder · 80 kgBR-2295Scheduled
Fish Kabab Masala · 60 kgBR-2291QC passed
Chicken Kabab Masala · 90 kgQuality & Compliance
"Preservative-free" and "authentic" are promises — this makes them provable. Log QC checks per batch, hold anything off-spec, and keep FSSAI & lab records audit-ready at all times.
Batch #BR-2291 · Quality Scorecard
Chicken Kabab Masala · tested 09:40 today
6.2%
Moisture
Spec ≤ 8% ✓
Spec ≤ 8% ✓
0 ppm
Preservatives
Must be nil ✓
Must be nil ✓
A+
Aroma / Color grade
Byadgi bloom ✓
Byadgi bloom ✓
Pass
Sieve / mesh (60#)
Texture ✓
Texture ✓
Nil
Foreign matter
Visual + magnet ✓
Visual + magnet ✓
Cleared
Microbio (lab)
Report attached ✓
Report attached ✓
Compliance & Certificates
Always audit-ready
| Document | Ref | Valid Till | Status |
|---|---|---|---|
| FSSAI License | 1234…5678 | Aug 2027 | Valid |
| Lab Test — Sambar Powder | LB-2291 | Jan 2027 | Valid |
| Byadgi GI-tag sourcing proof | GI-0092 | — | On file |
| Organic cert (turmeric) | ORG-77 | Oct 2026 | Renew soon |
Quality Trend
First-pass rate · last 6 months
Sales & Omnichannel Orders
Every order from the D2C website, Amazon, BigBasket and B2B hotels lands in one queue — synced stock, one place to fulfil. No more juggling three seller dashboards.
Orders Today
41
Across 4 channels
Avg. Order Value
₹612
▲ 9% vs. last week
To Be Packed
23
SLA: same-day
Fulfilment Rate
99.2%
30-day rolling
Unified Order Queue
All channels · stock auto-reserved on entry
WWebsiteAAmazonBBigBasketHB2B
| Order | Channel | Items | Value | Fulfilment | Status |
|---|---|---|---|---|---|
#WB-9931 Priya Nair · Kochi | WWebsite | Gift Basket ×1, Sambar ×2 | ₹1,160 | Self-ship | To pack |
#402-88 Amazon FBA | AAmazon | Sambar Powder 500g ×6 | ₹1,140 | FBA | Synced |
#BB-5521 BigBasket · Blr | BBigBasket | Masala Peanuts ×12 | ₹960 | Marketplace | To pack |
#B2B-118 Grand Mysore Hotel | HB2B | Biryani Masala 5kg ×3, Chicken 5kg | ₹18,400 | Courier | Confirmed |
#WB-9929 Arun K · Hyderabad | WWebsite | Benne Murukku ×3, Boondi ×2 | ₹350 | Self-ship | Packed |
Distribution & Logistics
From Hydalu to doorsteps pan-India. Assign couriers, print labels, and track every shipment — so customers get fresh masala on time and you get proof of delivery.
In Transit
37
shipments live
Avg. Delivery Time
2.8d
▼ 0.4d improved
On-time Delivery
96%
30-day
Avg. Ship Cost
₹68
per parcel
Live Shipment Tracking
Real-time courier feed
#SH-771 → Bengaluru
#SH-770 → Chennai
#SH-769 → Mumbai (B2B)
#SH-766 → Kochi
Courier Performance
Auto-pick cheapest reliable
Delhivery97% · ₹64
Blue Dart95% · ₹82
India Post89% · ₹41
Local (Blr/Mys)99% · ₹35
Customers & CRM
Know every customer — home cooks, hotels, caterers. Segment them, spot repeat buyers, and turn a one-time gift-basket shopper into a loyal subscriber.
Total Customers
3,412
B2C 3,180 · B2B 232
Repeat Rate
38%
▲ 5% QoQ
B2B Lifetime Value
₹1.9L
avg. hotel account
Active Subscriptions
214
monthly masala refills
Top Accounts
By lifetime value
| Customer | Segment | Orders | Lifetime Value | Status |
|---|---|---|---|---|
| Grand Mysore Hotel | Hotel | 64 | ₹4,80,000 | VIP |
| Annapoorna Caterers | Catering | 41 | ₹2,70,000 | Active |
| Priya Nair | Home cook | 19 | ₹22,400 | Subscriber |
| Coastal Kitchen Co. | Catering | 12 | ₹1,64,000 | Win-back |
Smart Segments
Auto-built for campaigns
🎁 Diwali gift buyers (last yr)612
Target for festive basket pre-order — high conversion.
🔁 Lapsed subscribers88
No refill in 60 days — send win-back offer.
🏨 Hotels — bulk buyers47
Offer quarterly contract pricing.
Finance & GST
See true profit per SKU after ingredient, labour and shipping costs — and keep GST invoicing and filing effortless and compliant.
Revenue (MTD)
₹24.7L
▲ 18%
Gross Margin
42%
after COGS
GST Payable
₹1.4L
GSTR-1 due 11th
Receivables (B2B)
₹3.1L
4 invoices overdue
Profit by Product
Margin after full cost — where to push
| Product | Sell Price | Cost | Margin | |
|---|---|---|---|---|
| Festive Gift Basket | ₹590 | ₹308 | 48% | |
| Chicken Kabab Masala | ₹185 | ₹104 | 44% | |
| Sambar Powder 500g | ₹190 | ₹118 | 38% | |
| Masala Peanuts 150g | ₹80 | ₹58 | 28% |
Cash Flow
Inflow vs outflow · 6 mo
InflowOutflow
Reports & Insights
Turn raw operational data into decisions — demand forecasts, best-sellers, wastage, and seasonal trends. Plan the next batch and the next festival with confidence.
Demand forecast: Sambar Powder
Expected +32% in Oct–Nov (festival + wedding season). Recommend building 6 extra batches now.
Best-seller: Gift Baskets
Highest margin (48%) & fastest-growing. Add 2 new price tiers for Diwali.
Wastage down 22%
Recipe-controlled batching + FEFO cut raw-spice waste this quarter. Savings ≈ ₹86,000.
Top Products — Units Sold (This Quarter)
Across all channels